Amplifying the great sustainability story of print, paper and paper-based packaging.
Impress is proud to be a member of Two Sides, the only industry organisation that directly challenges major corporations, businesses and the media that promote common environmental myths, such as: going paperless “saves trees,” “protects the environment” and “reduces carbon emissions.”
The Two Sides global anti-greenwashing campaign has resulted in more than 800 companies, government agencies and other organisations changing or eliminating anti-paper environmental claims.
Listen to the Podcast…
In a recent podcast, Two Sides Europe Managing Director Jonathan Tame and Two Sides North America President Kathi Rowzie talked with German Sacristan, director of on-demand printing and publishing at Keypoint Intelligence about greenwashing – the use of unsubstantiated and misleading environmental claims by corporations and other entities to encourage consumers to stop using paper – and what Two Sides is doing to eliminate it.
“We’re all in this together, the continuing support and engagement of our members is critical to helping end greenwashing and to amplifying the great sustainability story of print, paper and paper-based packaging.”
Jonathan Tame, Director, Two Sides